South China Morning Post

Read here South China’s Morning Post article published in April 2024: “Inflation-hit Buenos Aires bars reinvent their cocktails using local ingredients, and earn global recognition”, where a La Fuerza vermouth is recommended for its “extra flowery complexity” and also La Fuerza Bar is suggested as a great place to try it.

“Vermouth, once very important to Argentinian culture, had become a dad’s drink, he says. “It was for old people and for specific occasions like Sunday evening with the family having a barbecue at home.”

So Auzmendi and friends decided to make Argentina’s first local version. It took two years to find the right ingredients, using wine made from the flowery local Torrontés grape, produced in Mendoza, and infused with more than 30 mostly hand-picked herbs and botanicals from the Andes, with wine must replacing sugar.

The result, La Fuerza, has the characteristic herbal bite of vermouth, but with an extra flowery complexity.

To launch the new product, the partners opened a bar, also named La Fuerza, in the up-and-coming Chacarita district, making it available in bottles and on tap.

The converted house with pavement tables and a rooftop terrace fills with young people who while away the evening with a bottle of vermouth and a siphon of sparkling mineral water, with ice and a slice of lemon or orange, accompanied by filling Italo-Spanish tapas.”